Hello.
This is Aragaki from NƏW LIGHT.

Today I would like to write about the store name "NƏLIGHT".

NƏW LIGHT

New discoveries and challenges will enrich your life.

Wonderful brands, products, high-quality materials, worldview, and style that you haven't seen yet...

That feeling of feeling strangely uplifted when you wear them.

The world is full of things, things, people, and quirks that we have yet to meet.

listed in the store name NƏW LIGHT literally means "new light".

NƏW LIGHT shines a spotlight on things from a unique new perspective through fashion,

Discovering new values ​​that reveal hidden goodness,

I propose a challenge.

Reverse (ə) e things (good things)

Propose good values ​​from a new angle.

The above is the store concept and about text.

But to be honest, the main deciding factor for me personally was that I liked the ``sound'' and ``feel'' of ``New Light.'' lol

Both "NEW" and "LIGHT" have a bright and positive impression, and I like them enough for that alone, and I hope to share that appeal with our customers.


By the way, the phonetic symbol is pronounced as Ə (sure), which is what I associate with the pronunciation.

"Share"
[Adjective] Reliable. I'm sure.

The hidden metaphor of ``proposing reliable and reliable products, styles, and worldviews'' is actually hidden.


Please excuse me for today.


Aragaki